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There are folks who care what you do and why you do it. You care about them, as well. So you look for the words to tell them, in hopes of creating a relationship that will blossom and grow.

 

Choose your words wisely: 

Talk with them, not at them. Hear what they're saying. Recognize where they are and where they want to go. Help them get there. Inspire them and they, in turn, will help take you where you want to go as well.

 

That's marketing. That's what I do.

Insights and Ideas 
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